Join Money Shui
Get a free profile to remember your wealth and investing book ratings, comments, and reviews.
Recent Blog Posts more »
CIM Coursebook 07/08 Customer Communications
report an error
07/08 Edition (CIM Coursebook) (CIM Coursebook)
by Maggie Jones
Publisher: Butterworth-Heinemann (July 2007)
Suggested Price: $34.95
Tags
You must be logged in to add tags. Log in or sign up now.
Book Details
You must be logged in to add book details. Log in or sign up now.
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Customer Communication strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
*Written specially for the Customer Communications module by the Level Verifier
* The only coursebook fully endorsed by CIM
* Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory
Add a Comment or Review