The 2008 Thumbnail Media Planner is a 104 page pocket reference of key marketing and media data, including 2008 media cost forecasts for all major media, including television (network, cable & spot); radio (network & spot); magazines, newspapers, internet, out of home, direct mail, non traditional media. In addition, the Planner includes a Top 100 Market Planner in spreadsheet form, showing population characteristics and media costs by market. The Thumbnail Media Planner is used to develop quick media plan concepts, answer questions in meetings, and as a general reference for marketing and advertising people, entrepreneurs, and academics.