Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series) (Relevant knowledge series) report an error
Publisher: Marketing Science Institute (May 2002)
Suggested Price: $25.00
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Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research.
With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.
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