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Branding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI)) (Relevant knowledge series) report an error
Publisher: Marketing Science Institute (October 2002)
Suggested Price: $25.00
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Provides a summary of a well-researched field of top management concern written by a thought leader in the field of brands and brand management. Addresses the conceptualization and measurement of brand equity, brand building, brand extensions, and brand strategies and alliances.
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