In this invaluable resource, financial expert David Scott offers practical guidance for the individual seeking to invest in common stocks. In addition to learning the basics about stocks what they represent and how they are valued and traded readers will discover - how to select a broker and a brokerage firm, including tips on what to look for and what to avoid - the importance of establishing investment goals before investing in the stock market - where to find information on the stock market and specific stocks - the risks of owning common stocks and how to judge them