Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant Knowledge) report an error
Publisher: Marketing Science Institute (April 2004)
Suggested Price: $25.00
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Summarizes "what we know" and "what we still need to know" about service quality: how to define and measure it and how to improve service performance. Discusses the link between service quality, customer loyalty, and profitability, and the challenge of delivering service quality on the Internet.
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