Social Networks and Marketing (Marketing Science Institute (MSI) Relevant Knowledge Series) report an error
by Christophe Van den Bulte and Stefan Wuyts
Publisher: Marketing Science Institute (March 2007)
Suggested Price: $25.00
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Explores the business trends that are prompting managers to look into social network analysis, offers a conceptual "toolkit" of social network concepts, investigates "social capital" (the concept that particular positions in networks can confer particular benefits), and reviews research on consumer, intra-organizational, and inter-organizational networks.
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